Hanesbrands: Lovable and DIM

Solid structure, designed for versatility.

One of the strongest global groups in basic apparel, Hanesbrands entrusted Conrotto with creating a single retail format that could flexibly adapt to two of its intimate brands, Lovable and DIM.

Client
Lovable and DIM

 

Sector
Retail | Children’s Apparel

 

Location
Italy 
|  France |  Europe

 

Year
Since 2018

 

Size

50 — 100 m2

 

Number of stores
21

Natural wood, unexpected slopes, and the profile of the mountains all around you. Trendy design mingles with outdoorsy vintage touches, in an open and airy environment that is streamlined and functional, but also cheery and playful.
The nuances in the palette, dominant materials and finishes simply give their own interpretation of a well-thought system, designed for functionality and versatility.