Hanesbrands: Lovable and DIM

Solid structure, designed for versatility.

One of the strongest global groups in basic apparel, Hanesbrands entrusted Conrotto with creating a single retail format that could flexibly adapt to two of its intimate brands, Lovable and DIM.

Client
Lovable and DIM

Sector
Retail | Children’s Apparel

Location
Italy | France | Europe

Year
Since 2018

Size

50 — 100 m²

Number of stores
21

While guaranteeing cost-effectiveness, our project gave stores a neutral but warm canvas to play up distinctive identity and diverse communication assets.

The nuances in the palette, dominant materials and finishes simply give their own interpretation of a well-thought system, designed for functionality and versatility.