Hanesbrands: Lovable and DIM

Solid structure, designed for versatility.

One of the strongest global groups in basic apparel, Hanesbrands entrusted Conrotto with creating a single retail format that could flexibly adapt to two of its intimate brands, Lovable and DIM.

Client
Lovable and DIM

 

Sector
Retail | Children’s Apparel

 

Location
Italy 
|  France |  Europe

 

Year
Since 2018

 

Size

50 — 100 m2

 

Number of stores
21

While guaranteeing cost-effectiveness, our project gave stores a neutral but warm canvas to play up distinctive identity and diverse communication assets.

The nuances in the palette, dominant materials and finishes simply give their own interpretation of a well-thought system, designed for functionality and versatility.
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