Juventus Flagship Store

Food, fashion and football come together for a unique experience.

In the hometown of two of its rival teams, Juventus dares to create a space that is imbued with its style, yet open to much more than sports talk.

Client
Juventus

Sector
Brand Experience

Location
Milan, Italy

Year
2018

Size

230 m²

The Milan flagship extends the concept of architectural contrasts inspired by the team’s re-branding, pairing raw edges and polished details in an urban space that embodies the real Juventus identity.

Inside, UNDICI Shot expands the concept of the store with a food corner inspired by Juventus’s core values, inviting everyone to get their taste of Bianconeri passion with warm wood touches and trendy black grout highlighting white tiles.

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