Juventus MegaStore

A space to embody the new brand, beyond sports.

In the hometown of two of its rival teams, Juventus dares to create a space that is imbued with its style, yet open to much more than sports talk.

Client
Juventus

 

Sector
Brand Experience

 

Location
Milan, Italy

 

Year
2018

 

Size

230 m2

The Milan flagship extends the concept of architectural contrasts inspired by the team’s re-branding, pairing raw edges and polished details in an urban space that embodies the real Juventus identity.

Inside, UNDICI Shot expands the concept of the store with a food corner inspired by Juventus’s core values, inviting everyone to get their taste of Bianconeri passion with warm wood touches and trendy black grout highlighting white tiles.