King

A dynamic and engaging space for both shopping and socialization.

Meeting point for friends — and friendly opponents — where competition is fun and shopping feels like a game.

Client
King

 

Sector
Retail | Sportswear

 

Location
Italy

 

Year
2018

 

Size

800 — 2500 m2

 

Number of stores
10

This new interpretation of the neighborhood playground is inspired by urban vibes as much as by athletic style: warm wood accents, bright yellow details and a wall covered in street art complement the no-fuss pragmatism of modern polycarbonate materials.

Light solutions and screens displaying communication content add to the space’s dynamic attraction: from the beginning, LEDs and a logo animation make major impact over the shoe wall visible from the entrance.