Ultramilk

A streetwear multibrand store where a contamination of contemporary styles and materials
takes place and everything is "ultra".

Client
Ultramilk

Sector
Retail design

Location
Senigallia | Italy

Year
2023

Size

150 m²

A contemporary space where the brand identity is translated into a distinctive, essential and strongly tactile architectural language.

White dominates the scene, evoking milk, a central element of the brand, and blending with decorative accents in black and steel.

A contemporary space where the brand identity is translated into a distinctive, essential and strongly tactile architectural language.

White dominates the scene, evoking milk, a central element of the brand, and blending with decorative accents in black and steel.

The design interprets the iconic shape of the logo: the curved silhouette of the straw dipped into the glass becomes a continuous architectural gesture, extending throughout and defining different areas of the space.

The visual journey culminates in the fitting room area, where the choice of materials and colours recalls the brand’s historic milk carton packaging, reinterpreted through a contemporary design language and enriched with aluminium details and surfaces.

Ultramilk

A streetwear multibrand store where a contamination of contemporary styles and materials takes place and everything is "ultra".

A streetwear multibrand store where a contamination of contemporary styles and materials
takes place and everything is "ultra".