Alshiaka

A Middle Eastern brand rises to a new global identity.

Poised to grow into a global success, Saudi Arabia’s leader in thobe required a new identity to reflect the spirit of a modern brand in the world of traditional apparel.

Client
Alshiaka

 

Sector
Retail, Traditional Appareal

 

Location
Saudi Arabia

 

Year
2019

 

Size

100 — 500 m2

 

Number of stores

12

Alshiaka entrusted Conrotto not only with the new format for its chain stores, but also with redesigning its logo, visual identity and packaging. “Tradition weaves the future” was the strong concept and claim behind the new look, creating a clear link between the company’s success and its new strategy.

The retail space thus maintains details in the brand’s signature blue, but becomes a light and spacious environment, in line with up-to-date global standards. The palette intentionally recalls the desert sands, paired with warm wood and 3D elements based on Arabian motifs, which create a common theme throughout communication.